7 Reasons to Start Your Own Business

What motivates you to start your own business? I’m not talking about wealth or financial independence. Everyone wants that, but not everyone starts a business. We all have financial goals, but there’s much more to a business owner’s passion. One reason I love Viably is that I get to constantly meet other small business owners […]

What is the Profit First Method?

As far back as business financials are documented, the formula for profit has been: sales – expenses = profit But the Profit First Method of accounting has a different take. First introduced in Mike Michalowicz’ book, Profit First, this method helps small businesses ensure they turn a profit and carve out a piece of the […]

6 Startup Expenses to Include in Your Budget

Starting a small business is refreshing and fulfilling, but it also comes with myriad expenses. Being unprepared for startup expenses means that you will quickly find yourself in over your head in terms of finances. If you’re not prepared for these startup expenses, you could quickly find yourself in over your head financially. It’s important […]

Tips to Create a Marketing Budget for Small Businesses

Marketing for small businesses is critical for growth, especially during the early stages of a company. That’s why it’s so important to create a marketing budget early on.  When people think of marketing budgets, they often default to advertising, and with good reason. Advertising is the fastest way to reach potential customers. An advertisement budget […]

How to Create a Brand that Stands Out: Tips for Small Businesses

Many of the highest level marketers in the biggest companies have not had to build a brand from scratch. Often they inherit something and then they optimize it for growth. As a small business owner, you may be tasked with getting the business off the ground, managing people and finances, while also creating a brand […]

Does Your Small Business Need a Customer Relationship Management (CRM) Software?

Every small business is faced with this question, usually early on. “Does my small business need Customer Relationship Management (CRM) software?” The simple answer is most likely, YES! Unfortunately, more than 40% of businesses do not use a CRM tool. It’s a significant mistake, given that a considerable margin of companies have customer satisfaction at […]

How to Market Your Small Business with Limited Budget: Free or Low-Cost Marketing Strategies

As a small business owner, your passion lies in running your business. But how do you work on growing your business? If you’re lucky enough to have word of mouth traffic, then you’ve hit the holy grail of marketing a business. But for the majority, it takes some time and budget to reach new audiences […]

Do I Need an Accountant for My Small Business?

Many small business owners feel they need to do it all, but should that include the stress from managing all the business finances? When it comes to keeping the books, there are three people to look at: yourself, someone on your team, or an accountant. Given your limited bandwidth as a business owner, it’s natural […]

8 Resources for AAPI Entrepreneurs and Businesses to Scale

Building your small business can be a challenging process for anyone, but some individuals in America may also face many cultural barriers. Many Asian American and Pacific Islander entrepreneurs find themselves seeking access to resources to help build their business. Among those resources are financial support and development tools that can help Asian American and […]